Enhancing Recruitment and Employer Brand

Client Background 

Timms Solicitors is a highly respected Midlands law firm known for its strong values, supportive leadership and long-standing commitment to its people and clients. With growth across teams and evolving expectations within the legal talent market, Timms wanted to ensure that their recruitment approach continued to reflect the professionalism, warmth and culture that employees experience internally. 

Their goal was clear: to achieve a recruitment presence that was as strong and compelling as their reputation in the legal sector. 

The Solution 

We began with a comprehensive review of Timms’ recruitment activity to understand how candidates currently experienced the firm. From this, we developed a clear plan to enhance their employer brand and streamline the recruitment process. Our work focused on: 

• Capturing and articulating the Timms culture through a refreshed employerbrand message. 
• Modernising job descriptions and adverts to clearly communicate “Why Timms?”. 
• Creating consistent recruitment templates to support hiring managers and improve efficiency. 
• Strengthening sourcing approaches, including tailored outreach and improved visibility across platforms. 
• Developing employee testimonial videos, using planned storyboards and interviews, to authentically showcase life at the firm. 
• Enhancing their candidate facing recruitment information to bring the refreshed employer brand and employee stories to the forefront. 

This collaborative approach enabled Timms to elevate their recruitment presence while staying true to their identity and values.

The Results

The strengthened employer brand and refreshed recruitment approach have already delivered clear, measurable results. Timms has seen a 49% uplift in visits to the Careers & Vacancies page, increased engagement with recruitment content, and positive feedback on the new employee testimonial videos. The updated job descriptions and adverts now provide a more consistent and compelling message, supporting stronger alignment with the firm’s values and culture.

Testimonial

The HR Dept combined clear expertise with a genuinely collaborative approach, making them easy and effective to work with. They helped us clearly articulate our employer brand and showcase what we offer as an employer, strengthening our recruitment approach in a way that felt authentic and truly reflective of who we are. 

The results have been extremely positive and added real value to our firm. 

We would have no hesitation in recommending their services.